Using Pinterest to Drive Traffic to Your Site and Increase Ad Earnings

Adsterra Malware Protection
2 min readJul 14, 2022

In terms of generating passive income from advertising, traffic is the key consideration. Using Pinterest is a free way to boost this traffic.

What’s Required to Get Started?

To get started using Pinterest to drive traffic, clients will need a website that’s filled with content (or the concept for one), website topics and Pins, a Pinterest Business account, and a Pinterest board and Pins that include visuals and descriptions that will be linked to pages on the website.

It’s important to remember that all of the customer services and tools provided by the Adsterra ad network are covered by Adsterra malware protection, which comes as standard for all customers.

Attention-Grabbing Boards and Pins

When it comes to boards and Pins topics, there are three key points to consider for the greatest success in boosting traffic to a site (which is where the advertising codes have been placed).

Choosing popular topics with engaging content and using a teaser that will entice visitors to leave Pinterest and head over to the target website is important. The content of the Pins should also match the website content to avoid visitors leaving the site before they have seen the ads.

Which Pins Deliver Maximum Traffic?

Pins that promote discussion tend to do well, as do those that relate to self-care and health. Topics including fitness, workouts, entrepreneurship, cryptocurrency, and celebrity news and gossip also drag high levels of traffic, as do social media marketing hacks, unusual facts and funny memes.

When choosing a topic, publishers should be sure that they can generate plenty of content relating to it.

Tips To Design Effective Pins

When it comes to designing Pins to maximize traffic to a website, a few tried and tested tips can be deployed. Publishers should ensure that the images used aren’t blurry or low quality, and images that are zoomed in on key objects are preferable.

Using contrasting colors for headlines also works well, as does ensuring that the heading and the image being used match.

To further grow traffic to a website, take a look at the embedded PDF for information about how to create Pins that incorporate SEO (search engine optimization) descriptions.

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